1. What Are Cookies

Cookies are small text files that are stored on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our site.

Similar technologies we use include:

• Web beacons: Small graphics that track user behavior and email interactions
• Local storage: Data stored locally in your browser for enhanced functionality
• Session storage: Temporary data stored for your current browsing session
• Pixels: Tracking codes embedded in web pages and emails
• JavaScript: Code that collects information about your device and usage
• Device fingerprinting: Techniques to identify devices based on their characteristics
• Server logs: Records of your interactions with our website

These technologies work together to provide a seamless and personalized experience while helping us understand how our services are used.

2. Types of Cookies We Use

Essential Cookies

These cookies are necessary for our website to function properly and cannot be disabled. They enable basic features like:

• Session management and user authentication
• Security features and fraud prevention
• Load balancing and performance optimization
• Cookie consent preferences and settings
• Shopping cart functionality for our props shop
• Form submission and data validation
• Accessibility features and user interface preferences

Performance and Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:

• Page view tracking and user journey analysis
• Error monitoring and debugging information
• Site speed and performance metrics
• Popular content identification and usage patterns
• A/B testing and feature optimization
• Conversion tracking and goal completion
• Heat mapping and user interaction analysis
• Device and browser compatibility testing

Functional Cookies

These cookies enable enhanced functionality and personalization features:

• Language and region preferences
• User interface customization and themes
• Video player settings and quality preferences
• Progress tracking and workout bookmarks
• Notification preferences and settings
• Recently viewed content and recommendations
• Social media integration features
• Live chat and customer support functionality

Marketing and Advertising Cookies

These cookies track your online activity to help deliver more relevant advertising:

• Targeted advertising based on interests and behavior
• Retargeting campaigns for website visitors
• Cross-device tracking and attribution
• Campaign performance measurement
• Affiliate marketing tracking and commissions
• Social media advertising optimization
• Email marketing personalization

3. How We Use Cookies

We use cookies and similar technologies for the following purposes:

• Authentication: To keep you logged in during your session and remember your login status
• Preferences: To remember your settings, language choices, and personalization options
• Analytics: To understand how you use our website, identify popular content, and improve our services
• Security: To protect against fraud, unauthorized access, and malicious activities
• Performance: To optimize loading times, reduce server load, and enhance functionality
• Content Delivery: To provide personalized content, recommendations, and targeted information
• Communication: To enable live chat, customer support, and notification features
• Commerce: To manage shopping cart contents, process payments, and track orders
• Research: To conduct user research, surveys, and service improvement studies

4. Third-Party Cookies and Services

Some cookies on our site are set by third-party services that appear on our pages. We work with various third-party providers:

• Payment Processors: Stripe, PayPal for secure payment handling and fraud prevention
• Analytics Providers: Google Analytics, Hotjar for website usage analysis and user behavior insights
• Content Delivery Networks: Cloudflare, AWS for faster content loading and security
• Customer Support Tools: Intercom, Zendesk for chat and help functionality
• Video Hosting: Vimeo, YouTube for streaming yoga sessions and tutorials
• Email Services: Mailchimp, SendGrid for newsletter and communication delivery
• Social Media: Facebook, Instagram for social sharing and advertising
• Advertising Networks: Google Ads, Facebook Ads for targeted marketing campaigns

These third parties have their own privacy policies and cookie practices. We recommend reviewing their policies to understand how they use cookies and collect data.

5. Managing Your Cookie Preferences

Cookie Banner and Consent

When you first visit our website, you'll see a cookie banner that allows you to:

• Accept all cookies for the full website experience
• Reject non-essential cookies while keeping essential functionality
• Customize your preferences by selecting specific cookie categories
• Access detailed information about each cookie type

You can change your preferences at any time by clicking the cookie settings link in our footer or clearing your browser cookies.

Browser Settings

You can also control cookies through your browser settings:

• Chrome: Settings > Privacy and security > Cookies and other site data
• Firefox: Options > Privacy & Security > Cookies and Site Data
• Safari: Preferences > Privacy > Cookies and website data
• Edge: Settings > Cookies and site permissions > Cookies and site data
• Opera: Settings > Privacy & security > Cookies and other site data

Mobile Device Management

On mobile devices, you can manage cookies through:

• Your mobile browser app settings
• Privacy-focused browsers that block tracking by default
• Device-level privacy settings and ad tracking controls
• App-specific privacy settings in our mobile application

6. Cookie Retention and Expiration

Different cookies have different lifespans based on their purpose:

• Session Cookies: Automatically deleted when you close your browser
• Persistent Cookies: Remain on your device for a set period or until manually deleted
• Essential Cookies: Typically last for the duration of your session or up to 30 days
• Analytics Cookies: Usually expire after 1-2 years to provide long-term insights
• Marketing Cookies: Generally expire after 30-90 days for campaign effectiveness
• Preference Cookies: May last up to 1 year to remember your settings

You can delete all cookies from your browser at any time through your browser settings, which will reset all preferences and require you to log in again.

7. Impact of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly:

• You may need to log in repeatedly during each session
• Your preferences and settings may not be saved between visits
• Some interactive features and personalization may not work
• We may not be able to provide personalized content recommendations
• Website performance and loading times may be affected
• Shopping cart contents may not be preserved
• Live chat and customer support features may be limited
• Progress tracking and workout history may not be available

Essential cookies cannot be completely disabled as they are necessary for the website to function, but you can control non-essential cookies through our preference center.

8. International Cookie Laws and Compliance

We comply with cookie laws and regulations in various jurisdictions:

• GDPR (European Union): Obtaining explicit consent for non-essential cookies
• ePrivacy Directive: Providing clear information about cookie usage
• CCPA (California): Respecting do-not-sell preferences and providing opt-out options
• PIPEDA (Canada): Following privacy principles for cookie data collection
• Japan Privacy Laws: Complying with local data protection requirements

We regularly review and update our cookie practices to ensure compliance with evolving privacy regulations worldwide.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes:

• We will post the updated policy on our website with a new "Last updated" date
• We will notify you of significant changes through email or website notifications
• We may ask for your renewed consent where required by law
• We will provide a summary of key changes for your convenience
• Previous versions will be archived for reference

Your continued use of our website after changes are posted constitutes acceptance of the updated Cookie Policy.

10. Contact Us About Cookies

If you have questions about our use of cookies, this Cookie Policy, or want to exercise your rights regarding cookies, please contact us:

We will respond to your inquiry within 30 days of receipt and work with you to address any concerns about our cookie practices.